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Kelseys' parent company Recipe Unlimited has been going through an era of rebranding and renovations including its location at 1011 The Queensway where the company is piloting a new restaurant design that features an emphasis on a newer style of Kelseys dining experience. Bright neon colours are found throughout the restaurant along with an upgraded menu that features a smaller and more limited selection of the most popular items found at other Kelseys locations. The new bar menu that was first used at this Kelseys is now available throughout all 88 locations in Ontario, Manitoba and British Columbia. The new bar menu is modelled after its location in Etobicoke featuring bright neon colours along with new items that reflect more of a pub than a bar and grill. The restaurant design is going to be applied to more locations when the franchisees choose to upgrade.
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